How to Switch Off from Your Business on Holiday: A Guide for Female Entrepreneurs (and Myself!)
Switching off from work while on holiday can feel like an impossible task but having a real break is crucial for your wellbeing and the health of your business. Hear from fellow female founders on how we can truly switch off and enjoy our well-deserved holidays.
Free Flodesk Templates to Elevate Your Email Marketing Game
Download my free Flodesk templates and create an elegant, automated email nurture sequence. Save time, build trust and grow your business beautifully with these ready-to-use email templates.
How to Choose the Right Designer for Your Luxury Branding Project
Your branding is the heart and soul of your business - it tells the story of your brand, helping you to stand out from your competitors and really resonate with your perfect customers. So, it goes without saying that choosing the right designer for your branding project is super important!
A colourful Squarespace ecommerce website: a case study
Explore how Lobster and Love achieved remarkable success with a Squarespace e-commerce website, driving sales and brand growth in the competitive jewellery market.
We deserve more than crumbs: the art of self care for female entrepreneurs
Personal anecdotes, practical tips and inspirational insights for a balanced life and filling up your cup - the art of self care for female entrepreneurs.
15 Engaging content ideas for businesses to connect with audiences
We all know that content creation is an essential part of running a business, but finding fresh and engaging content ideas can sometimes feel like a daunting task. Whether you're an experienced brand or just starting out on your business journey, I've compiled a list of fifteen content ideas to inspire you and help you to connect with your dream audience and drive engagement.
6 Essential Tips for Auditing Your Website: A DIY Guide for Female Entrepreneurs
Tips from a professional website designer on how to DIY your website audit to increase your traffic, connect with your customers and make more sales.
Struggling with Instagram? How to grow your business with less exasperating tactics.
Spoiler alert: this is not a post about how to ‘hack the algorithm’ or grow your following on Instagram… I’m going to tell you that you don’t need to build your instagram account, you need to build your business instead.
Free Brand Clarity Workbook - Get Focus and Confidence in Your Business
Do you crave brand clarity, more confidence and a strong sense of direction for your brand? This FREE workbook will help you have the confidence to grow your business, attract your audience effortlessly, make more profit and give you back valuable time to do what you do best.
Five Reasons You’re Ready for a Rebrand - Why Your Brand Should Evolve over Time
The last thing you want as a business owner is to have branding that is outdated, not reflective of your brand or just not doing its job. So how do you know when it’s time for a rebrand? Let’s take a look at the key factors you need to consider.
All the books I read in 2023 - Fiction Reading List
For me, reading is the perfect way to take my mind off my never ending to-do list and immerse myself in another world allowing my busy mind to slow down. In 2023 I read (or listened to) 30 whole books - I always love to see which books other people have enjoyed so I have listed the titles I devoured over the year.
Hiring a Website Designer Doesn’t Need to Be Scary: How to Get a New Online Home with Confidence
Hiring a website designer can be an intimidating prospect for many entrepreneurs - I know the power of having a beautiful and functional online home and I’d love to reassure you and help you navigate the website design process with confidence and excitement!
Branding and Squarespace Website Design for a Creative Copywriter - a Case Study
A strong brand identity and a lively, engaging and converting Squarespace website with a powerful blog functionality for Suzanne Frear, a creative copywriter working with passionate small businesses.
How to Create an Unforgettable Experience with your Luxury Brand - Going Above and Beyond with Little Touches
Let’s take a look at the art of going ‘above and beyond’ with some ways to turn a simple purchase or booking into a really memorable and special journey using those all-important little touches.
How to Define Your Ideal Client (Plus Free Ideal Client Profile Template)
Having a super clear understanding of your Ideal Client is one of the most important foundations for your business, so it’s very worth the effort. With this client in mind, you can create magnetic branding to tell your story, an online home which resonates with them and copy that speaks directly to them - all these elements combine to create an irresistible offer that they simply have to say ‘YES’ to!
Why (Good) Branding Matters for Luxury Businesses
In terms of branding, appearances DO matter and people DO judge a book by its cover! Learn the importance of making your ‘book cover’ the best it can be and tell your story leaving you more time to spend on the things you love best.
From Ordinary to Extraordinary - What Makes a Luxury Brand?
In the wonderful world of luxury brands, there is a discerning customer base who want the crème de la crème and are willing to pay for it. So, what sets these brands apart from the rest? When do they become more than just a ‘brand’ and something more covetable?
All The Books I Read in 2022 - With My Top Ten Favourites
I actually ended up consuming nearly 31 books in the space of the year (‘nearly’ because I didn’t finish one as I just couldn’t get along with it). I’ve listed everything I read below but first I’ve narrowed a shortlist of my ten favourites from the year.
My Top Five Books for Women In Business
I've put together the five books which have had the most impact on me in my years as a business owner. I hope you see something you've not read before and you can give it a go!
Why I stepped away from my six-figure business to ‘find the magic’
Why I said “goodbye” to growth and scaling and “hello” to a business aligned with my life.