A colourful Squarespace ecommerce website: a case study
I’m so excited to share with you the vibrant world of Lobster and Love, a colourful jewellery brand infused with personality and creativity! In this case study, I talk through the journey of bringing Jojo’s vision to life through a dynamic Squarespace e-commerce website. From the initial brief to the launch, you will see how strategic design and marketing master plan transformed Lobster and Love's online presence by driving sales and brand growth.
Project overview
Lobster and Love, a vibrant jewellery brand founded by Jojo, draws inspiration from her love of colour and travel. Needing an online presence for her playful and eclectic jewellery pieces, Jojo approached me after struggling with DIY attempts to create her own website. Her goal was to have a professional, user-friendly e-commerce platform that reflected her brand essence and showcased her collection in the best light. With no physical storefront, an effective online shop was crucial for brand visibility, sales and growing the brand.
The brief
The objectives we discussed included:
Develop a vibrant e-commerce website on Squarespace with a 'sweetie-shop' vibe
Ensure easy management post-handover
Deliver consistent, professional product imagery
Enhance search engine visibility to attract the right audience
Services Provided:
Squarespace website design and development
Brand strategy
Copywriting, tone of voice, SEO
Product photography
Marketing support
Brand consulting
The process
Beginning with product photography, I crafted a visual narrative to enhance the brand's story. Combining standalone, lifestyle and modelled shots, I created a 360° experience of the product and packaging with imagery the customer could resonate and connect with.
Next, I developed compelling copy rooted in SEO strategy and established the website's creative direction. With client approval, I proceeded to build the fully customised website, incorporating advanced coding and integrated marketing tools. Prior to launch, we collaborated on a comprehensive marketing strategy, including lead magnets, nurture sequences and email templates.
“I have never been happier and more proud knowing I have one of the prettiest websites around that 100% represents everything I stand for. The emotion was huge on launch night - It’s a moment on my journey I will never ever forget!”
The solution:
Lobster and Love now boasts a fully optimised Squarespace e-commerce website, offering users a seamless and immersive shopping experience. Vibrant layouts and graphics draw visitors into the colourful world, while robust functionality and SEO drive organic traffic.
The impact:
Jojo has successfully launched her brand with a powerful website that's simple and straightforward for her to manage and update. Armed with a deep understanding of her target audience, she confidently creates content that resonates and drives traffic. Initial sales have exceeded expectations, prompting plans for website expansion to accommodate new product ranges.
“You made sense of my chaos and uncertain vision and helped to make my dream a reality and exceeded all my expectations. You taught me so much - nothing was too much trouble and you made sure I was happy at every stage. You gave me confidence that I didn’t have.”
This project really shows the transformative power of strategic website design and marketing support!
If you want support in creating an online home for your brand, explore my Website Design services - I’d love to help you build YOUR version of success!
