WORKING TOGETHER
The Branding and
Website Design
Process
What it’s really like to build your brand and website with me - step by step.
I’m on your team.
More than a designer - your creative partner
When you work with me, you’re not just hiring a designer; you’re getting a dedicated creative partner who’s really invested in your vision and results. I’m here to guide, support and help you build a brand that truly reflects who you are and resonates with the people you want to reach. As someone who's built both product and service businesses from the ground up, I understand the challenges you're facing: scaling, finding the right strategy and making sure every part of your brand connects, converts and works together seamlessly.
The brand design process, made simple
Clear. Collaborative. Designed to give you confidence.
Bringing your brand to life is an investment of your time and money, so it must feel right. Many clients come in feeling overwhelmed or unsure of what to expect. That’s why I focus on making the process clear, collaborative, and aligned with your goals. With straightforward design packages, transparent pricing, and defined milestones, you'll always know where we are and what’s coming next.
The Pretty Powerful design process
Want a closer look at how we’ll work together? See what it’s like to bring your brand (and website) to life - clearly, calmly, beautifully.
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01. Discovery & Vision Call
What we do: Deep-dive questionnaire + 1:1 brand vision call
Why we do it: To understand your goals, values, audience and challenges - and build the foundation for a brand that feels true to you. -
02. Strategy & Creative Direction
What we do: Brand or website strategy document + moodboarding and direction
Why we do it: So every design decision has meaning. This gives clarity to your message and ensures consistency across every touchpoint. -
03. Initial Design Concepts
What we do: For branding: logo concept(s). For web: homepage layout
Why we do it: This is where your vision starts to take shape - and we make sure it aligns with your story, your audience and your goals. -
04. Refinement & Feedback
What we do: Feedback rounds to refine the look, feel and function
Why we do it: Because your brand should feel right. This is a collaborative process to polish every detail until it’s a confident yes. -
05. Finalisation & Delivery (Brand)
What we do: Deliver your full logo suite, colour palette, type system and style guide
Why we do it: So you can launch beautifully and consistently - with all the tools to keep your brand cohesive and compelling long after we’re done. -
06. Development, Training & Launch (Website)
What we do: Full website design and development, mobile optimisation, SEO setup, final polish and training handover
Why we do it: To bring your website to life - beautifully and strategically - and make sure you feel confident managing it post-launch.
