THE BRAND AND WEBSITE DESIGN PROCESS
ORGANISED, collaborative & honestly QUITE enjoyable!”
Investing in your brand is a big decision. This page tells you exactly what to expect - from our first conversation to the moment you launch with confidence.
How I work
You're not hiring a designer, you're gaining a creative partner
When you work with me, everything is mapped out from day one. Every milestone is clear, every decision is explained and nothing happens without your input and approval. My clients often tell me the brand and website design process itself was one of the best parts - which I think is exactly how it should be.
As someone who has built three luxury brands of my own, I bring something to every project that goes beyond design skills. I understand the decisions you're making, the anxiety that comes with a big investment and the transformation that's possible when strategy and creativity work together. I'm genuinely invested in your results, not just your deliverables.
“From onboarding, I felt that my brand was in the right hands and I didn't have to give too much guidance." - Jasmine, Sugar & Stories
The details
At a glance
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Brand identity design
timeline
6 to 8 weeks
investment
From £1,950 -
Website design
timeline
8 weeks
investment
From £2,450 -
Brand and website design
timeline
10 weeks
investment
From £4,100 -
Semi-custom brand kit
timeline
1 weeks
investment
£475
Not sure which service is right for you? The services page breaks each one down in detail.
In her words
"Working with you was an absolute pleasure. Your professionalism, empathy and incredible organisation made the entire process feel so much more manageable. I never felt rushed or overwhelmed and that meant so much to me."
"You turned something I had been dreading into an enjoyable experience"
- Rachel Ragheb, Photography by Rachel
Step by step
The Pretty Powerful design process
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01. Discovery & Vision Call
What to expect: Deep-dive questionnaire + 1:1 brand vision call
The why: To understand your goals, values, audience and challenges - and build the foundation for a brand that feels true to you. -
02. Strategy & Creative Direction
What to expect: Brand or website strategy document + moodboarding and direction
The why: So every design decision has meaning. This gives clarity to your message and ensures consistency across every touchpoint. -
03. Initial Design Concepts
What to expect: For branding: logo concept(s). For web: homepage layout
The why: This is where your vision starts to take shape - and we make sure it aligns with your story, your audience and your goals. -
04. Refinement & Feedback
What to expect: Feedback rounds to refine the look, feel and function
The why: Because your brand should feel right. This is a collaborative process to polish every detail until it’s a confident yes. -
05. Finalisation & Delivery (Brand)
What to expect: Deliver your full logo suite, colour palette, type system and style guide
The why: So you can launch beautifully and consistently - with all the tools to keep your brand cohesive and compelling long after we’re done. -
06. Development, Training & Launch (Website)
What to expect: Full website design and development, mobile optimisation, SEO setup, final polish and training handover
The why: To bring your website to life - beautifully and strategically - and make sure you feel confident managing it post-launch.
Your part in the process
What to have ready before we begin
The more prepared you are, the smoother and more enjoyable the process will be. Here's what I'll need from you at various stages:
Responses to your brand questionnaire (I'll guide you through this - it's more interesting than it sounds)
Any existing brand materials, if relevant to the project
For website projects: final proofread copy for every page and all photography and imagery
An open mind and a willingness to trust the process (even when it's tempting to jump straight to the logo)!
Not sure if your copy or photography is ready? Get in touch and I can point you toward brilliant copywriters and photographers in my network.
In her words
"The key dates and guidance were really helpful - I knew what to expect at all times"
"I liked the communication and how everything was laid out and explained really well. The guidance was really helpful and informative and it helped that I knew what to expect at all times."
- Jasmine, Sugar & Stories
Ready to begin?
Let's build your brand and website the Pretty Powerful way
The first step is a relaxed, no-obligation consultation. We'll talk through your project, your goals and whether working together is the right fit for both of us.