A calming, botanical semi-custom brand kit for florists and wellness brands
Willow
Botanical, tranquil and timelessly understated. A brand kit for founders who want to connect deeply, inspire trust and evoke a feeling of effortless calm.
About this brand kit
Nature-inspired elegance with an earthy, grounded soul
Willow pairs an airy spacious serif font with a delicate botanical motif, creating something that feels elegant, earthy and genuinely peaceful. It offers a sense of harmony and effortlessness that's hard to fake - the kind of brand presence that makes people breathe a little deeper before they've even read a word.
Willow is a timeless choice for businesses that lead with calm confidence. If you want your brand to feel like a breath of fresh air, Willow might just be yours.
Please note, kits are currently taking two to three weeks to complete rather than the usual one, while I take some time away this summer.
Delicate, calming and effortlessly elegant, the Willow brand kit is all about understated beauty and organic sophistication. Inspired by nature, this suite is designed with an airy, minimalist aesthetic that feels peaceful and timeless. A refined serif font, gentle botanical motifs and a soft, earthy colour palette combine to create a look that feels authentic and harmonious.
Willow is perfect for wellness brands, lifestyle coaches, creative entrepreneurs and anyone looking for a refined brand identity that feels light, tranquil, and unmistakably high-end. Step into a brand that feels calm, cohesive and effortlessly you.
Is this you?
WILLOW is calling YOUR name if...
You want your brand to feel like a breath of fresh air
Nature, calm and connection are at the heart of what you do
You want something effortless and organic, not polished and corporate
Your clients should feel at ease before they've even read a word
Please note, kits are currently taking two to three weeks to complete rather than the usual one, while I take some time away this summer.
Delicate, calming and effortlessly elegant, the Willow brand kit is all about understated beauty and organic sophistication. Inspired by nature, this suite is designed with an airy, minimalist aesthetic that feels peaceful and timeless. A refined serif font, gentle botanical motifs and a soft, earthy colour palette combine to create a look that feels authentic and harmonious.
Willow is perfect for wellness brands, lifestyle coaches, creative entrepreneurs and anyone looking for a refined brand identity that feels light, tranquil, and unmistakably high-end. Step into a brand that feels calm, cohesive and effortlessly you.
What’s included in the Willow Brand Kit?
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A primary logo, alternate logo and two submarks tailored with your brand name. Willow's signature botanical motif to use across all your brand touchpoints.
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A soft, organic colour palette fully customised to reflect your unique brand
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A carefully considered typography system built around an airy, elegant serif for cohesion across every platform. (Font files are not included due to licensing terms but links will be provided for you to purchase).
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Everything you need for consistent use across digital and print.
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Simple, clear guidance to help you use your new brand with confidence.
Please note, kits are currently taking two to three weeks to complete rather than the usual one, while I take some time away this summer.
Delicate, calming and effortlessly elegant, the Willow brand kit is all about understated beauty and organic sophistication. Inspired by nature, this suite is designed with an airy, minimalist aesthetic that feels peaceful and timeless. A refined serif font, gentle botanical motifs and a soft, earthy colour palette combine to create a look that feels authentic and harmonious.
Willow is perfect for wellness brands, lifestyle coaches, creative entrepreneurs and anyone looking for a refined brand identity that feels light, tranquil, and unmistakably high-end. Step into a brand that feels calm, cohesive and effortlessly you.
A dream fit for:
Florists, wellness brands, interior designers, lifestyle businesses, artisanal makers and creatives who want a brand that connects deeply and inspires trust effortlessly.
Florists, wellness brands, interior designers, lifestyle businesses, artisanal makers and creatives who want a brand that connects deeply and inspires trust effortlessly.
How does it work?
Three simple steps to your new brand
01/ Choose your brand kit
If Willow aligns with your vision, simply purchase the kit and get ready for a transformation.
02/ Personalise
Complete a quick brand questionnaire, and I’ll customise Willow with your brand name, details and a tailored colour palette.
03/ Receive your bespoke brand kit
Within a week, you’ll receive all your brand assets, ready to use across every touchpoint of your business!
Please note, kits are currently taking two to three weeks to complete rather than the usual one, while I take some time away this summer.
Delicate, calming and effortlessly elegant, the Willow brand kit is all about understated beauty and organic sophistication. Inspired by nature, this suite is designed with an airy, minimalist aesthetic that feels peaceful and timeless. A refined serif font, gentle botanical motifs and a soft, earthy colour palette combine to create a look that feels authentic and harmonious.
Willow is perfect for wellness brands, lifestyle coaches, creative entrepreneurs and anyone looking for a refined brand identity that feels light, tranquil, and unmistakably high-end. Step into a brand that feels calm, cohesive and effortlessly you.
Willow, reimagined
Take a look at Willow brought to life for a completely different brand. By changing the name, tagline and colour palette, the timeless, natural beauty of Willow remains but with a unique twist to suit another vision. The delicate, serene design effortlessly lends itself to artisan brands, wellness creators and boutique services looking for a harmonious, inviting identity. Whatever your business, Willow is designed to reflect your authenticity and connect with the clients you want to reach.
Please note, kits are currently taking two to three weeks to complete rather than the usual one, while I take some time away this summer.
Delicate, calming and effortlessly elegant, the Willow brand kit is all about understated beauty and organic sophistication. Inspired by nature, this suite is designed with an airy, minimalist aesthetic that feels peaceful and timeless. A refined serif font, gentle botanical motifs and a soft, earthy colour palette combine to create a look that feels authentic and harmonious.
Willow is perfect for wellness brands, lifestyle coaches, creative entrepreneurs and anyone looking for a refined brand identity that feels light, tranquil, and unmistakably high-end. Step into a brand that feels calm, cohesive and effortlessly you.
Your designer
Every kit is built by a designer with 19 years of experience - and a career that started with hand-stitched design and a love of nature, craft and detail. The same care that goes into a fully custom brand, in a format that works for where you are right now.
Designed by Tamsin, Founder of Monroe Creative
FAQs
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You’ll receive everything you need for a cohesive, professional brand identity. This includes a customised logo suite (primary logo, alternate logo and submark/icon), a tailored colour palette, a curated typography system and a mini brand style guide to ensure consistency across all your visuals. You’ll also get branded graphics featuring carefully selected images to complement your brand, along with all the essential file types (PNG, JPEG and vector formats) for print and digital use along with a mini guide on how to use each file type. For the full list of deliverables, see each individual brand kit.
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Due to licensing terms, font files are not included in your package. I’ll provide you with links to purchase your own licenses. Most fonts used range from a one-time fee of £10 to £35. Please get in touch if you’d like to enquire about the font licensing costs for a specific brand kit.
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The files provided to you in SVG format allow you the option to change colours using Canva or a design programme such as Adobe Illustrator. All fonts are provided as outlined vector files and cannot be edited. This ensures your brand assets maintain their integrity and consistency.
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Yes! You can choose to keep the colours in the existing brand kit or you can send me over your preferred colour palette and I will edit the design. You will also receive colour guidance upon purchase which will help you determine the perfect palette for your brand.
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Your brand name, tagline (if applicable), colour palette and imagery will all be tailored to your business. Fonts and graphics, however, will remain as they are in the original design. I’ll guide all customisations to ensure your brand suite perfectly reflects your values and personality.
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You’ll receive your initial design proof within one week of completing your brand questionnaire.
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This package includes one round of revisions to refine your logo design. Revisions can include adjusting text alignment, modifying elements or removing parts of the design. However, adding entirely new elements or customisations isn’t included. Additional revisions can be made at £75 per hour.
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As these are customised digital products, all purchases are final, non-refundable and non-exchangeable.
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Each semi-custom brand suite is sold only three times to ensure your business maintains a distinct and unique identity.
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Your branding files are designed to be imported into Canva (Pro subscription required), making it easy to create consistent social media graphics and marketing materials. If you’d prefer a professional touch, I offer bespoke design services, including a Social Media Starter Pack starting at £250. Feel free to reach out to me via email for a personalised quote.
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I’m happy to help guide you! Email me or use the contact form to get in touch and we can discuss which design best aligns with your business and goals.
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All files are compatible with platforms like Canva, Adobe Illustrator and Photoshop, giving you flexibility to use your branding across various tools. You’ll also receive web-ready versions of all files, ensuring they can be effortlessly uploaded to your website design for a polished, professional online presence.
Ready to make it yours?
Willow is waiting for the right brand
Professional branding, customised for your business and delivered in just one week. Sold a maximum of three times - so if Willow is calling your name, now's the time.
Please note, kits are currently taking two to three weeks to complete rather than the usual one, while I take some time away this summer.
Delicate, calming and effortlessly elegant, the Willow brand kit is all about understated beauty and organic sophistication. Inspired by nature, this suite is designed with an airy, minimalist aesthetic that feels peaceful and timeless. A refined serif font, gentle botanical motifs and a soft, earthy colour palette combine to create a look that feels authentic and harmonious.
Willow is perfect for wellness brands, lifestyle coaches, creative entrepreneurs and anyone looking for a refined brand identity that feels light, tranquil, and unmistakably high-end. Step into a brand that feels calm, cohesive and effortlessly you.
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Due to the digital nature of this product, there are strictly no refunds and all sales are final.
Font licenses or font files are not included within the package due to font licensing laws and must be purchased separately. Links to the fonts will be provided and most fonts chosen are an affordable, one-time fee usually ranging from £10-£30 each.
All designs are copyright Monroe Creative and are for personal use in your business only. They must not be copied, resold or distributed in any form.
Each brand kit includes one round of revisions after you’ve received the initial logo designs for approval. Additional revisions will be charged at £75 per revision round.
Revisions can include changing the alignment of fonts or elements, and/or removing text/design elements. No new elements or customisations can be added to the logo design.