A Website Copy
Template to help
you write a site
that works
beautifully
Write with clarity. Sound like you. Build a website that works beautifully.
If you’ve been wondering what content should be included in a website, or how to actually write it in a way that sounds like you, connects with your dream clients and supports your SEO goals - this is for you.
This isn’t just any old website copywriting template PDF. It’s a human-made copywriting template created with purpose, heart and years of experience designing high-converting websites for high-end, female-led brands.
Why I created this website copy template
As a branding and web designer working with elegant, purposeful, ambitious women in business, I saw the same thing over and over again:
Brilliant clients, frozen at the copy stage.
Not sure where to start
Worried they weren’t “good” at writing
Tired of guessing what actually needs to go on each page.
That’s why I created this resource: to give you structure, clarity and confidence - without the overwhelm. It’s the exact framework I’ve used to help my clients write powerful, personality-driven content for their websites - whether they’re service-based, product-based or somewhere in between.
It blends strategy and storytelling, SEO and soul. Because that's how you create a brand that not only looks beautiful, but works beautifully too.
A website copywriting framework that actually works
A beautifully designed, easy-to-use website copywriting template PDF that helps you plan, write and refine content for every key page of your website.
You’ll learn how to write copy that:
Feels like you | Connects with the right people | Answers what your customer needs | Is designed to perform on Google
It’s structured but flexible - because your business is unique, and your copy should be too.
Forget robotic copy - this is made to sound like you
This is not a robot-churned content generator or an AI prompt list that spits out bland, generic messaging. (Yes - AI can be so incredibly helpful, but it can't replace your voice, your story or the trust that comes from sounding genuinely human!)
This is a human-made copywriting template designed to help you sound like your best, most strategic self. It’s not just faster - it’s more you. And it’ll help you stand out in a sea of sameness.
Who it's for
This is for the visionary-but-busy female founder who wants her website to feel aligned, effortless and effective - without writing copy from scratch or second-guessing every sentence.
You’re DIYing your site and don’t know where to start
You’re refreshing your copy and want to sound more polished and purposeful
You want to speak directly to your dream client - and get found on Google while doing it
You love beautiful design, but know the words need to work too
If you're booking a website design package with me, this template is included at no extra cost! If you’re curious about working together, explore my website design services.
Designed primarily for service providers, but easily adaptable for product-based brands who want their website to connect, convert and feel like them.
What content is included in this website copy template?
-
a fully editable, 51-page PDF
includes everything you need to plan, structure, and write compelling content for your website.
-
Copywriting Basics
covers messaging, tone of voice, ideal client, writing style and how to create benefit-led, engaging content.
-
SEO Foundations
includes keyword research, metadata and linking strategies to help your content rank and reach the right people.
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The copy templates
including homepage, about, services and contact - all value-led, emotionally engaging and designed to convert.
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High-converting prompts
includes inspiration for CTAs, testimonials and SEO prompts throughout.
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Additional Page Suggestions
to support a content-rich, high-converting site (like FAQs, blog, gallery and resources).
This is real content for your website, backed by years of branding, design and strategy experience.
What you'll walk away with
A full website copywriting framework you can reuse again and again
Clarity and structure for each page - no more guessing what goes where!
Messaging that’s SEO-friendly and emotionally resonant
Copy that sounds like you, not like ChatGPT
A stunning, strategic website that speaks to your ideal clients
Choose your option
Standard version
Website Copy Template PDF
£75
A downloadable, editable PDF that guides you step-by-step through writing your website content. Ideal for business owners DIYing their website or refreshing their messaging.
VIP Upgrade
Copy Template + 1:1 Review
£195
Everything in the Standard version, plus a private 45-minute feedback session with me. We’ll review your draft copy together and refine it to ensure it flows, connects and performs before you hit publish.
Your brand is pretty powerful
This template was created for the kind of brand that believes beauty and strategy can coexist. It’s a resource that helps you sound as good as you look online - and helps your business grow with intention.
Because when your message is clear, your voice is strong and your content is crafted with both heart and structure - your website starts doing the heavy lifting for you.
