BRAND STRATEGY AND DESIGN BLOG FOR FEMALE FOUNDERS
Pretty Powerful THINKING,
straight FROM THE studio.
Brand strategy, website insight, business perspective and the occasional reminder that you're allowed to build a beautiful business and a beautiful life. All of it for the female founder who wants both.
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From Ordinary to Extraordinary - What Makes a Luxury Brand?
In the wonderful world of luxury brands, there is a discerning customer base who want the crème de la crème and are willing to pay for it. So, what sets these brands apart from the rest? When do they become more than just a ‘brand’ and something more covetable?