CUSTOM brand identity for a BRITISH embroidery & CRAFT studio.

Craft brand identity design for Kate Sproston Design

Kate Sproston Design is a British embroidery studio creating intricately crafted textile pieces inspired by the natural world. Kate had built her studio through genuine skill and dedication, but the brand she'd created herself had never matched the quality of what she was making - her visual identity was getting in the way rather than opening doors.

The new identity positions her in the world of modern heritage craftsmanship: a Scotch Roman-inspired wordmark with a hidden needle in the K, hand-illustrated motifs, a ticking stripe and a palette of muted greens and stone.

Services used: Custom Brand Design

The transformation

Black tag with white text reading "Kate Sproston Design, Made to be Treasured, Est. 2012" and attached to a silver ring.
A collection of handmade embroidered textiles and stickers for the brand 'Hate Spastro.' The items include a circular logo sticker, multiple smaller stickers, a thank you note for purchasing handmade items, and a reverse outline of the logo being embroidered on fabric. The logo and stickers feature the brand name in a stylized handwritten font with the text 'Beautifully Embroidered Textiles for the Home' and 'Handmade in the UK.'

Hover over for ‘before’

Dark green textured background with white text that reads "Established 2012, Kate Sproston Design, Made to be Treasured"
Pattern of sewing and tailoring tools, including scissors, tape measure, thimbles, pins, and threads, with a central label reading "Kate Sproston Design" and "Established 2012."
Designs for a personal brand or business, including the name 'Kate Sproston' and the word 'Design' with a spool of thread illustration.
Round label with illustrations of a thread spool and sewing needle, reading: "Kate Proston Design, Made to be Treasured" on brown background.
A gift box containing twelve embroidered linen hand towels with Christmas-themed designs, such as a wreath, a reindeer, and a Christmas tree, with green ribbons tied around each towel, surrounded by holiday decorations including red berries, a small
Empty white envelope with gold text on the front that reads 'Kate Spston Design, Made to be Treasured,' revealing patterned paper inside with sewing-themed illustrations, including scissors, thread, tape measure, and buttons.
Minimalist design with a circular logo featuring a spool of thread in the center, surrounded by the text 'Kate Sposton Design' and 'Made to Be Treasured' on a plain beige background.
A black paper with white text that reads 'EST. 2012 KATE SPROSTON DESIGN MADE TO BE TREASURED' and a small arrow underneath, on a white surface.
Close-up of a cardboard box with a serrated edge, labeled with white text that reads 'Kate Sproston Design' and an illustration of a spool of thread, indicating a craft or design shop.
Design logo with text 'EST. 2012 KATE SPROSTON DESIGN' and an illustration of a spool of thread.

The outcome

"One of the most worthwhile investments I have ever made in my business, 100% worth every penny."

Kate now has a brand that speaks directly to the audience she was trying to reach, and the confidence to match. As she put it: it put a spring back in her step.

A black notebook with white text that reads "Kate Sproston Design, Made to Be Treasured," with a silver ring and a thin metallic string on a cream-colored surface.
Woman with long dark hair in a floral blouse smiling and looking to the side.

In her words

“Working with Tamsin gave me a brand that speaks directly to the audience I was trying to reach”

“I debated for a long time over whether to pay for a rebrand, but Tamsin was a dream to work with. She never made me feel like an idea or worry was silly, and the packaging mock-ups gave me a real sense of nostalgia, exactly what I want to instil in my brand. It has put a spring back in my step and I feel genuinely excited about my business again.”
- Kate, Kate Sproston Design

Could this be you?

If your craft deserves better than the brand you've been working with, here's what's possible.

I'd love to talk about what we could build together.

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