It’s a Google Doc template, so you make your own copy and type straight into it as you go. Start with the short chapters on the principles, then work through a template for each of your key pages, with prompts and real examples to keep you moving.
I created it after years of watching brilliant business owners get stuck on their website words. It’s the same approach I share with my own design clients, and it works whether you’re launching something new or giving your current site a refresh.
Inside, you’ll find:
Copywriting basics: knowing your ideal client, writing benefits not features, finding your tone of voice and using testimonials well
SEO made simple: how to choose your keywords and where to put them, with headings, page titles and meta descriptions covered
Writing for AI search: how to help tools like Google’s AI Overviews and ChatGPT understand and recommend your business
Calls to action that feel inviting, not pushy
Templates for your homepage, About page, services or collection pages and contact page
Prompts throughout, including whether a page needs FAQs and how to show your experience
It’s for you if:
You run a service or product business and you’re writing your own website copy
You want a clear structure to follow, so you’re not second-guessing every section
You want your website to be found, not just look lovely
Written by me, not by AI, and designed to help your website look beautiful and work beautifully too.
You’ll need to be signed in to a Google account to access the template, if you don’t have one, you can create one for free at google.com.
It’s a Google Doc template, so you make your own copy and type straight into it as you go. Start with the short chapters on the principles, then work through a template for each of your key pages, with prompts and real examples to keep you moving.
I created it after years of watching brilliant business owners get stuck on their website words. It’s the same approach I share with my own design clients, and it works whether you’re launching something new or giving your current site a refresh.
Inside, you’ll find:
Copywriting basics: knowing your ideal client, writing benefits not features, finding your tone of voice and using testimonials well
SEO made simple: how to choose your keywords and where to put them, with headings, page titles and meta descriptions covered
Writing for AI search: how to help tools like Google’s AI Overviews and ChatGPT understand and recommend your business
Calls to action that feel inviting, not pushy
Templates for your homepage, About page, services or collection pages and contact page
Prompts throughout, including whether a page needs FAQs and how to show your experience
It’s for you if:
You run a service or product business and you’re writing your own website copy
You want a clear structure to follow, so you’re not second-guessing every section
You want your website to be found, not just look lovely
Written by me, not by AI, and designed to help your website look beautiful and work beautifully too.
You’ll need to be signed in to a Google account to access the template, if you don’t have one, you can create one for free at google.com.