branding for editorial professionals

A Quietly Confident Brand & Website for Copy Perfect

A calm, refined identity for a freelance editorial expert. Heidi needed a brand and website that blended quiet confidence with professional polish - striking the balance between personal warmth and editorial precision.

✽ Brand Strategy ✽ Custom Brand Identity ✽ Custom Website Design

✽ Brand Strategy ✽ Custom Brand Identity ✽ Custom Website Design

The challenge

Although Heidi had been freelancing for some time, she had never developed a formal brand identity. With her business growing and her client base expanding, she felt ready to take things to the next level - to create a cohesive, professional presence that truly reflected her experience and values. She wanted to position herself as a trusted editorial partner for marketing teams and purpose-led brands, with a brand that struck the right balance: polished but approachable, credible but never corporate, warm but never overly soft.

Business cards for Copy Perfect, a copywriting company. The front card has a feather icon, the company name, and the tagline 'Copy that connects. Words that work.' The back card has contact details, including phone number, website, and email, and a logo.

The Pretty Powerful transformation

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The Powerful

strategy & foundation

We began by clarifying Heidi’s brand essence - calm, grounded, quietly confident - and positioning her as a professional editorial partner with a warm, human edge. Through in-depth discovery, we uncovered the need to balance her love of nature and subtle femininity with the credibility and clarity that clients seek from a seasoned copy professional.

The result was a tone of voice and design direction that communicates ease, flow and editorial precision - without ever feeling dry or impersonal.

The Pretty

visual identity & experience

The visual identity centres around a modern, stylised quill - more pen than feather - nodding to both nature and editorial craft.

Muted tones of sage, cream, dusty rose and charcoal evoke calm and credibility, while elegant serif and clean sans serif fonts bring clarity and warmth.

The website design mirrors this tone - clean, structured and editorial - creating a seamless, professional presence that feels quietly confident and intuitively human.

“Tamsin captured exactly what was in my head — I felt thrilled and excited seeing my brand and website come to life. She has that perfect balance of creativity and professionalism, and I trusted the process completely. The final result feels like the very essence of my business.”
— Heidi Briggs, Copywriter & Proofreader

The Outcome

Heidi’s new brand and website now reflect the quality of her editorial work - quietly confident, professional and deeply thoughtful. She’s attracting the right kind of clients, showing up with clarity and standing out as a dependable, intuitive partner for marketing teams and purpose-led brands.

client love

“After four years of freelancing, I was ready to elevate my business and create a professional identity. I chose Tamsin immediately after seeing her work - she blends creativity with polish so beautifully. When I saw my branding for the first time, I jumped for joy! My website now feels beautifully professional yet creative, and I’m so proud to share it.”
— Heidi Briggs, Copy Perfect
Laptop, tablet, and smartphone displaying a woman's professional website or portfolio with images of her working, reading, and smiling.
See the Copy Perfect Website

Ready for your own transformation?

This is what happens when strategy meets soul, and design is led by intention. If you're ready for a brand identity that reflects where you're headed - and helps you get there - I’d love to create something Pretty Powerful for you.

Let's create something pretty powerful together