Branding & e-commerce website design for an artisan children’s gift brand

THE CLIENT

Magic + Monroe is a charming artisan brand creating heirloom soft toys for children (and the sister company to Monroe Creative!) Make-believe, magic, stories and imagination are the heart of the brand and this was reflected in the classic branding with a nod to the celestial. The website is fully SEO optimised and has powerful e-commerce functionality to attract customers while the heartfelt brand essence shines through to create dedicated fans. Product and lifestyle photography was carefully executed to stay true to the brand story.

THE PROJECT

  • The branding was created to reflect a sense of wonder and enchantment, with a classic, timeless feel to reflect the traditional values at the core of the business. A nod to the celestial was present in some of the brand’s touchpoints and packaging.

  • Every touchpoint was considered, from the midnight navy gift boxes, bespoke gold foiling to care cards, luxurious swing tags and luxurious stickers - all to make the experience of receiving and unboxing an order utterly magical.

  • A full service e-commerce website with fully researched SEO implemented

  • Beautiful photography with a hint of nostalgia positioned these luxury, timeless products to appeal to both curious little ones and their grown-ups!

An iPad displaying a website for a doll shop, featuring images of a girl sleeping with a doll and reading a book with dolls, on a white textured surface with a dried flower and a white carnation nearby.
A pink gift box with a bow and gold lettering 'MAGIC & MONROE once upon a wonder' placed near a large, white and pink dahlia flower.
A young girl with dark hair lies on a crumpled white sheet, surrounded by gold and black star-shaped confetti, with text 'MAGIC & GLOW' overlayed on the image.
A stuffed animal holding a navy blue booklet titled 'Wonderland Passport' with stars and crescent moons on the cover, sitting on a cream-colored textured blanket.
A pink tag with embossed text reading 'MAGIC & MONROE' on a white textured surface.
Close-up of black packaging with gold and white text reading 'MAGIC & MOMENT' and some white banding.
A young girl holding a plush mouse doll with a white face, big beige ears, and a gray dress. She is standing amidst pink flowers, wearing a polka dot dress and a light pink cardigan.
Two navy blue gift boxes wrapped with white ribbons, surrounded by gold and silver star-shaped confetti and sequins.
Close-up of a pink dress with gold glitter and a tulle bow, with a miniature ballet shoe adorned with pink sequins, ribbons, and flower decorations.

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