WEBSITE DESIGN FOR A LUXURY WEDDING CAKE DESIGNER
A Refined Brand & Website
for Little Peony Cakes
A calm, elegant evolution for a luxury wedding cake designer. Hanna came to me ready to elevate her existing brand and create a website that truly reflected the level of care, craftsmanship and experience she offers.
The challenge.
Although Hanna had already established a signature aesthetic and a growing reputation, her brand and website no longer reflected the level she was operating at. With more enquiries coming through Instagram and word of mouth, the website felt like a missed opportunity - lacking flow, storytelling and the sense of trust her clients experience when working with her.
She wanted to build on her existing foundations, refining her brand to feel more elevated and cohesive, while creating a website that would guide clients effortlessly - attracting more aligned enquiries and supporting higher-value bookings.
The Pretty Powerful transformation
BEFORE
AFTER
The Powerful
strategy & foundation
We began by defining the essence of Little Peony Cakes - understated elegance, thoughtful craftsmanship and a calm, reassuring client experience - positioning Hanna as a trusted creative partner.
Working in collaboration with Copywriter, Lisa from Can I Have a Word, the website was designed to guide visitors with ease, combining clear structure with soft storytelling, case studies and well-placed testimonials to build trust. SEO was considered throughout, helping attract high-quality, location-based enquiries.
The Pretty
visual identity & experience
We refined and elevated Hanna’s existing identity - expanding the colour palette, developing a cohesive and elegant typography system and creating a subtle submark for greater flexibility.
The result is a more polished, considered identity that stays true to her aesthetic. Soft, nature-inspired tones and elegant typography create a sense of calm, allowing the work to take centre stage.
The website follows the same approach - minimal, image-led and thoughtfully layered - with gentle movement and generous spacing creating a seamless, unhurried experience.
“I’m absolutely loving my new website - for the first time ever I’m very proud to show it off! Thank you again for the level that you’ve pushed my business up to - I’m eternally grateful. ”
The Outcome
Little Peony Cakes now has a brand and website that truly reflect the quality and care behind the business - elegant, cohesive and quietly confident. The refined identity and improved user journey work together to attract more aligned enquiries, support higher-value bookings, and create a calm, seamless experience for every client from the very first interaction.
Ready for your own transformation?
This is what happens when design is led by intention. If you're ready for a brand and website that reflect where you're headed - and help you get there - I’d love to create something Pretty Powerful for you.