Branding design for a luxury florist

THE CLIENT

Laurel + Aster, a floral design studio, specialises in creating organic, untamed, and relaxed floral arrangements that exude wild romance and movement. To add personality, I customised a sans-serif font and paired it with carefree script and wildflower botanical illustrations. The interplay between these elements was designed to evoke the feeling of nature weaving through the arrangements.

THE PROJECT

  • Using a rich, but natural palette of earthy jewel tones, classical botanical floral illustrations and modern typography treatment I created a full branding suite for this wildly romantic floral design studio.

Minimalist logo design for Laurel & Aster, established in 2021, focusing on wild botanicals, on a light textured background.
Logo for Laurel+Aster Wild Botanicals featuring purple hydrangea flowers with dark background.
A black textured card with gold text displaying 'LAUREL & ASHER' and smaller cursive text underneath.
A person walking past a display board with the text 'LAUREL & ASTER' and 'wild botanicals' on it, alongside a bouquet of pink and white flowers.
Dark background with a floral arrangement of white, pink, and purple flowers and a butterfly, with the words "FALLERAL" graffiti-style overlay.
Designs and logos for Laurel & Aster, a wild botanicals brand, on a large sheet of paper with floral arrangements and yellow scissors on a pink background.
White circular token with embossed text reading 'LAUREL + AQUER ESTD 2021 WILD BOTANICALS' and a stylized letter 'L' and 'A' in the center, placed on a light brown surface.
A decorative display with a framed sign that says 'WILD' with floral illustrations, surrounded by pink and white flowers, a gold geometric terrarium with flowers inside, and a lit orange candle on a dark surface against a beige textured wall.

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