A Strategic, High-Impact Brand & Website Design for an Empowering Coaching Business
THE Branding & WEBSITE DESIGN PROJECT
Faye Hatton Coaching is a premium coaching brand for high-achieving individuals who are ready to live boldly and unapologetically. My task was to create a strategic brand identity and dynamic website that captured Faye’s unique personality, empowered message and bold approach to coaching.
The result? A powerful blend of minimalist design and editorial energy - crafted to connect, convert and stand out in a saturated coaching and mentoring space.
“I now have a superb website, brand strategy and brand identity that’s future-proof. It was a wise investment for me, especially as it’s a new business. ”
Brand Strategy & Identity Design
Strategic branding that balances precision with personality
Faye’s brand needed to be more than beautiful, it had to be strategic, authentic and confident. I developed a visual identity that reflects her powerful story, her bold coaching style and her audience’s desire to lead with purpose.
Creative direction: A fusion of editorial precision and untamed fluidity.
Typography: Clean, bold sans-serif fonts for confidence, layered with expressive handwritten notes, annotations and elegant scribbles, symbolising the process of rewriting one’s story.
Colour palette: A sophisticated monochrome base (charcoal, black and off-white) with bold pops of kingfisher blue and tan leather for warmth, individuality and contrast.
“While we were working together, it genuinely felt like Tamsin was fully invested in helping me succeed. She went above and beyond to deliver, and I truly believe that support will continue as my business grows. It’s reassuring to know she’s there if new products or ideas come up - like having a trusted creative partner on hand.”
Faye, Faye Hatton Coaching
Website Design & Development
Custom Website Design for a Coach Who Wants to Stand Out
The website needed to deliver on both form and function, combining high visual impact with clarity, usability and strategic calls-to-action to convert visitors into clients.
Bespoke website design: A dynamic layout inspired by editorial storytelling and clean minimalism.
Movement & interaction: Subtle animations, annotated text and layered visuals bring energy and emotion to the site.
Visual storytelling: Hero video and striking brand photography (by Ana Franz Photography) give the site a bold, cinematic feel.
Conversion-focused: Every page is designed to guide users with intention, whether they’re booking a discovery call or learning about Faye’s signature offers.
The results: a distinctive, empowering brand that resonates and converts
Faye now has a bold, professional brand and online presence that truly reflects her mission. It speaks directly to her audience, builds trust instantly and supports her business goals.
The brand identity and website work seamlessly together to position Faye as a confident leader in the coaching industry - with a personality-driven brand that empowers her audience to take bold action.