Bold branding and website design for a coaching business

A coaching BRAND built on Faye's BOLD, personal story.

Faye Hatton Coaching is a premium coaching brand for high-achieving individuals ready to stop settling. Faye had rebuilt her career from scratch - years as a stay-at-home mother, a path entirely her own - and needed a brand that could hold that story without flattening it.

A charcoal and off-white base comes alive with kingfisher blue and tan leather, with handwritten annotations layered through confident sans-serif fonts as a visual metaphor for rewriting your own story. The website is cinematic throughout.

Services used: Brand Strategy · Custom Brand Identity · Website Design

The transformation

Text reading 'FAYE HATTON COACHING' with an overlay of smaller text saying 'Stop settling. It’s time to be bold' and decorative stars and a curved line.
Display of four tablet screens showcasing profiles of a woman with curly hair, in black and white or color, with text about coaching services and personal development, on a light background.
A woman with curly hair reading a newspaper while seated on a wooden chair. Sunlight casts shadows through window panes on a wall, creating a pattern on the background. The image is in black and white.
A person with wavy hair takes a mirror selfie, holding a phone, with overlaid text reading 'Faye Hatton Coaching' in white and blue cursive fonts.
A laptop displaying a website for Faye Hatton Coaching, featuring a black and white photo of a woman with curly hair and blue text that reads 'Work with Me' and 'Stop settling. It's time to be bold.' The background is light beige.
Close-up of a circular embossed logo on brown textured leather that reads "FAYE HATTEN COACHING."
Black and white cover photo of Faye Hatton Coaching with a person with long hair covering part of their face, promoting stopping settling and being bold.
A collage of nine images including jewelry, motivational phrases, a woman in a car, a woman with curly hair, a quote about changing the world, a person reading a newspaper, a monogram, and a global running day poster.

The outcome

"I now have a superb website, brand strategy and brand identity that's future-proof. A wise investment."

Faye now has a bold, professional brand that positions her as a confident leader in the coaching space and speaks directly to the clients she is built to serve.

"While we were working together, it genuinely felt like Tamsin was fully invested in helping me succeed."

- Faye, Faye Hatton Coaching

Black and white photo of a woman with curly hair standing against a wall, with the text 'Faye Hatton Coaching' overlaying the image.
Woman with curly hair sitting on a sofa, smiling, with her legs crossed and her chin resting on her hand.

In her words

“While we were working together, it genuinely felt like Tamsin was fully invested in helping me succeed.”

“She went above and beyond to deliver, and I truly believe that support will continue as my business grows. It’s reassuring to know she’s there if new products or ideas come up - like having a trusted creative partner on hand.”

- Faye, Faye Hatton Coaching

Could this be you?

If your personal story is your biggest business asset and your brand doesn't show it yet, let's change that.

I'd love to help you tell it properly.

Book a consultation