branding for LUXURY JEWELLERY businesses
Branding & website design for a premium jewellery concierge.
Georgina Cathery Jewellery is a London-based high jewellery brand creating bespoke pieces that are as personal as they are luxurious. Every design is made to be worn, and passed on - handcrafted by some of London’s finest jewellers and goldsmiths. The founder, Georgina, came to me for a complete brand identity and website that would reflect her refined yet playful personality, while capturing the essence of what makes her brand so special: love, confidence and a little bit of sparkle.
✽ Brand Strategy ✽ Custom Brand Identity ✽ Custom Website Design
✽ Brand Strategy ✽ Custom Brand Identity ✽ Custom Website Design
The challenge.
The brand needed to appeal to discerning, high-end clients - many familiar with Bond Street luxury - while feeling approachable, personal and full of warmth. The identity had to balance sophistication with modernity, creating a visual language that spoke to both luxury and individuality.
Georgina also wanted a website that felt like a polished showcase, rather than a traditional online shop - a space where her work could shine without distraction.
The Pretty Powerful transformation
The Powerful
strategy & foundation
Our discovery phase uncovered the emotional heart of Georgina Cathery Jewellery: connection, confidence and joy. Each bespoke piece tells a story - a personal celebration, a symbol of love, a transformation of something old into something truly you.
The brand positioning draws on the contrast between classic fine jewellery heritage and Georgina’s warm, spirited personality. It celebrates craftsmanship, emotion and the magic of personal detail - the kind of beauty that makes luxury feel alive.
The Pretty
visual identity & experience
The visual identity is elegant and deeply personal. The signature heart and sunray icon lies at its centre - a symbol inspired by Georgina’s two sons, representing both love and light. It subtly echoes the sparkle of precious stones and the radiance of fine metals, bringing emotional depth to the brand mark.
The colour palette uses rich raspberry pink sparingly against soft grey, charcoal and a barely-there blush, creating a sophisticated balance of strength and softness.
Typography is refined and editorial, allowing the jewellery to take centre stage. The website design carries this same sense of restraint - generous white space, minimal text and carefully placed imagery so each piece feels like a work of art. Small handwritten details and warm tone of voice bring intimacy and authenticity to the online experience.
The Outcome
Georgina Cathery Jewellery now has a brand identity and website that truly captures her essence and positions her in the world of luxury. It remains unmistakably Georgina: warm, joyful and a touch magical.
Her new website offers a seamless and refined user experience, guiding visitors through her bespoke process with ease and elegance. With timeless branding and emotional depth, Georgina Cathery Jewellery is beautifully positioned to attract its dream clients - those who believe their jewellery should shine as brightly as they do.
That’s the power of meaning wrapped in luxury.
That’s Pretty Powerful.
Ready for your own transformation?
This is what happens when strategy meets soul, and design is led by intention. If you're ready for a brand identity that reflects where you're headed - and helps you get there - I’d love to create something Pretty Powerful for you.