branding for BEAUTY & LIFESTYLE businesses
Branding & logo design for a luxury beauty and lifestyle brand
Olivia. is a high-end beauty and lifestyle brand created for women who lead with confidence, live with intention and believe that style and substance are inseparable. From luxury lipsticks to statement fragrances and indulgent lifestyle accessories, Olivia. celebrates the modern woman in all her power - playful, elegant, and unforgettable.
✽ Brand Strategy ✽ Custom Brand Identity
✽ Brand Strategy ✽ Custom Brand Identity
The challenge.
The luxury beauty space is crowded - saturated with brands that are either hyper-minimalist or overtly feminine. Olivia. needed to carve out a distinctive niche: a bold but elegant lifestyle brand that could flirt with femininity without feeling frivolous.
The challenge was to create a brand world that exuded sophistication, confidence and playfulness - a seamless blend of romance and strength - while resonating deeply with ambitious, design-conscious women.
The Pretty Powerful transformation
The Powerful
strategy & foundation
Our strategy began with a deep dive into Olivia.’s essence - feminine power, timeless allure and magnetic confidence. We built a brand platform rooted in the belief that true luxury lies in balance: softness and strength, beauty and purpose, heart and strategy.
This became the foundation for the messaging and positioning:
Olivia. creates luxury beauty and lifestyle essentials for women who live powerfully and beautifully - crafting products that don’t just look good, but make you feel unstoppable.
Every element, from tone of voice to colour psychology, was designed to express confidence, charm and connection — ensuring the brand resonated with its ideal audience of driven, modern women.
The Pretty
visual identity & experience
Visually, the Olivia. brand is defined by romance with restraint.
A bold yet softly spaced serif anchors the identity, paired with handwritten accents - love notes that bring personality and intimacy. The brandmark always ends with a full stop, symbolising confidence, completion and quiet power.
The palette is rich and sensual: deep berry and lipstick reds offset by powder pink and cream, evoking passion and polish in equal measure. Stylised hearts and subtle stripe detailing add a sense of theatre - an aesthetic wink to the ‘Queen of Hearts’ inspiration behind the brand.
Each product feels like a keepsake - tactile, intentional, designed to delight. Every detail captures the brand’s essence: beauty that flirts with power.
The Outcome
Olivia. now stands as a fully realised luxury lifestyle brand that embodies elegance, magnetism and modern femininity. It has a strong visual and strategic foundation that communicates confidence without arrogance, and romance without cliché.
The cohesive brand world - from packaging and social content to campaign copy and tone of voice - connects deeply with its audience of ambitious, stylish women who value both aesthetics and authenticity.
With a clear strategy, distinctive identity and emotionally resonant messaging, Olivia. is positioned to thrive in the luxury lifestyle space - building not just a following, but a legacy.
That’s the power of beauty with backbone.
That’s Pretty Powerful.
Ready for your own transformation?
This is what happens when strategy meets soul, and design is led by intention. If you're ready for a brand identity that reflects where you're headed - and helps you get there - I’d love to create something Pretty Powerful for you.