Luxury beauty brand identity design

A luxury BEAUTY brand that FLIRTS with femininity

Olivia. is a high-end beauty and lifestyle brand for women who lead with confidence and believe style and substance are inseparable. The beauty market is full of brands that have chosen a lane: hyper-minimalist or overtly feminine. Olivia. needed the space between: holding romance and strength in the same breath.

The identity centres on a bold serif wordmark that always closes with a full stop, handwritten love notes woven throughout and a palette of deep berry, lipstick red and powder pink.

Services used: Brand Strategy · Custom Brand Identity

The transformation

A hand holding a perfume bottle labeled Olivia Magnetic against a plain white background.
Soft pink textured wrapping paper with a white label that says 'Olivia' and 'Beauty the first with power' in red text.
A red lip gloss tube with a black cap, labeled 'Olivia,' casting a shadow on a light gray background.
Close-up of a lipstick with a gold cap, black body, and red lipstick visible, resting on a light surface.
Brand identity image for Olivia with the slogan 'Beauty that flirts with power.'
A printed quote on a white paper with the message: 'The story is She's a love story and a success story, all at once. She turns setbacks into sparkle. She believes in timing, but she trusts in herself more. youngs to write.' The quote is signed by Ol
A beige bottle with a white cap lying on a light gray surface, casting a shadow to the right.
Street view with pedestrians and an advertisement for Olivia, featuring a black and white photo of a woman with hair covering one eye and the text
A woman in a red blazer and black tights standing next to a red British telephone booth, holding a black handbag with a colorful scarf, wearing sunglasses, and posing stylishly.
A pink envelope with a white card inside that has a poetic message about elegance and confidence, with text in black and red cursive and print.

The outcome

Beauty that flirts with power, and a brand world to match.

Olivia. exists as a fully realised luxury lifestyle brand: magnetic, memorable and entirely its own.

A red gift tag hanging from a striped pink and white gift bag, with the words 'Oh lia.' on the tag.

Building a beauty or lifestyle product brand?

If your brand should feel as powerful and considered as the products themselves, let's create that.

I'd love to build something that truly stands apart.

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