Luxury wedding cake brand identity design
A luxury CAKE REBRAND that transformed the QUALITY of enquiries.
Sugar and Stories is a London-based luxury wedding cake studio creating artisanal cakes that tell love stories. Jasmine had been making beautiful cakes for eight years, but her brand had never kept up: a template logo, a colour palette extracted from it and typography that didn't quite match. She'd even outgrown her name - Little Cake Garden no longer matched her ambition.
The new identity, including a fresh name, centres on a timeless customised serif logo, delicate peony linework and a refined palette that communicates luxury from first glance.
Services used: Custom Brand Identity
The transformation
The outcome
"The quality of enquiries I've been getting since the rebrand is insane. I'm ecstatic!"
Dream clients are finding Jasmine, high-end venues are seeing her as the luxury brand she is, and the price objections that once held her back have gone quiet.
In her words
“For the first time in nine years, I have a complete brand identity that I can be proud of”.
“It feels very much "me." I'm looking forward to sharing it with everyone! “
- Jasmine, Sugar & Stories
Could this be you?
If you've outgrown your brand but aren't sure what comes next, this is where we start.
I'd love to help make it feel exciting (rather than daunting!)
Ready for a brand identity that reflects your craft and connects with your dream clients?
Let’s create something unforgettable.