Branding Design for a Luxury Wedding Cake Designer
Branding Design for Sugar & Stories
Jasmine, founder of Sugar & Stories, creates artisanal wedding cakes that tell love stories - blending craftsmanship with heart-stopping beauty. She came to me for a brand identity that matched the elegance, romance and exceptional quality her work had become known for.
✽ Custom Brand Design ✽ Brand Strategy ✽ Logo Suite & Visual Identity ✽ Creative Direction
✽ Custom Brand Design ✽ Brand Strategy ✽ Logo Suite & Visual Identity ✽ Creative Direction
The challenge
Jasmine had been using a template brand for over 8 years - one that no longer reflected her growth or the luxury standard of her cakes. She was getting price objections, and potential clients weren’t seeing the value her work truly offered.
The Pretty Powerful transformation
The Powerful
strategy & foundation
Using my in-depth discovery process, I developed a tailored brand strategy aligned not only with Jasmine’s business goals, but her personal values too. This strategy gave her clarity, direction and a long-term vision for presenting her brand with confidence.
The Pretty
visual identity & experience
The new identity features a timeless, customised serif logo paired with delicate peony linework - a nod to both love and Jasmine’s personal favourite flower. Every element, from the interlocking monogram to the refined palette, was crafted to evoke elegance, emotion and artisanal quality.
The result? A visual identity that’s not just beautiful - it tells a story.
The RESULTS
Jasmine now has a brand that reflects the essence of Sugar & Stories: artistic, romantic, refined. One that mirrors the care she puts into every cake - and communicates her true value at a glance.
Since launching, Jasmine has seen a powerful shift: dream clients, aligned enquiries and partnerships with high-end venues who now see her as the luxury brand she truly is. Her brand now works as beautifully as her cakes look - and that’s Pretty Powerful.
client love
“The quality of enquiries I’ve been getting since the rebrand is insane! I obviously knew I needed a rebrand, but seeing the enquiries I’m getting now, it’s crazy - I’m ecstatic!”
Ready for a brand identity that reflects your craft and connects with your dream clients?
Let’s create something unforgettable.