Branding and website design for a London family photographer

A BRAND as WARM & natural as Rachel's photography.

Photography by Rachel is a London-based newborn and family photography studio, including as exclusive photographer for the prestigious Lindo Wing. Rachel had built an impressive reputation, but her branding felt outdated and not communicating the artistry and warmth at the heart of her work. She'd been putting it off because the whole thing felt overwhelming.

The new brand pairs a classic serif with a fluid handwritten typeface, a palette of sage, blush and deep green and an image-led website that lets the photography speak.

Services used: Brand Styling · Custom Website Design

The transformation

A laptop with a family photo on the screen, featuring a man, woman, and baby smiling and looking at each other.
Multiple smartphones displaying a photography business website with images of a smiling family of four, including a man, woman, and two children. The screens show various pages with text about family photography services in London, emphasizing natura
Soft gray textured paper with the handwritten-style text "Photography by Rachel" and a small illustrated branch with leaves.
A pink business card with elegant handwriting that reads 'Photography by RACHEL' and smaller printed text below.
Multiple digital tablets displaying photography website pages with images of families and individuals, text about photography services, and a soft pastel color scheme.
A pink circular object with embossed text that reads 'plzgn Rachel' and smaller text around the edge related to beauty and health, placed on a beige surface with two different-colored brown paper sheets underneath.

The outcome

Rachel now has a brand and website that reflect the artistry and care she brings to every shoot.

"Your professionalism, empathy and incredible organisation turned something I had been dreading into an enjoyable experience."

- Rachel, Photography by Rachel

"I am absolutely thrilled with the results. My website is beautiful and I love it."

Dark gray background with an embossed circular text that says 'photography by rachel' and features a simple line drawing of a plant with leaves in the center.

Could this be you?

If you've been putting off your rebrand because it feels overwhelming, that's exactly what I'm here for.

I'd love to make the process feel as easy as it should be.

Book a consultation