Modern jewellery brand identity and e-commerce website

A JEWELLERY brand that turned A VISION INTO something real.

Black Octopus Jewellery is a brand for women drawn to beauty with depth: elegance with an edge, refinement with a rebellious undertone. The founder came to me with a clear vision and no visual identity to match it.

Built around the tension between shadow and shine, the brand needed to occupy the space between classic mainstream styles and overtly alternative aesthetics, with a fluid custom logomark, a dark and quietly luxurious palette, packaging designed to feel like unwrapping a secret and a conversion-focused e-commerce site built to carry a large catalogue without losing the brand feel.

Services used: Brand Strategy · Custom Brand Identity · E-Commerce Website Design

The transformation

A dark brown business card with gold foil text that reads 'BLACK OTOPUS' is placed on a white surface, casting a shadow.
Computer monitor displaying a website for Black @ Topus, showcasing minimalist jewelry with a black background and white text.
Gold embossed letter B with a snake wrapped around its left side on a dark purple background.
A close-up of a black textured surface with silver embossed words 'BLACK & COUTURE' arranged diagonally.
Digital devices displaying jewelry and brand websites, including a laptop, tablet, and smartphone.
A black box with gold lettering that reads "BLACK @TOPUS" placed on a wooden surface.
A person holding a smartphone with a gift options screen on it, showing a small gift bag with a black and gold ribbon.
Close-up of a black box with gold lettering that reads 'Black Octopus' on a light textured surface.
A laptop displaying a website about minimalist jewelry on a light wood round table, with a large black and white fashion magazine beside it, near a sheer white curtain.
Close-up of a black textured card with the words 'BLACK TOPUS' in gold and white lettering, placed on crumpled white paper.
A dark purple textured background with gold embossed text that reads 'BLACK O
Black rectangular tag with gold text that reads 'Black of Pop' attached to a black string with a black stone, placed on a light-colored wooden surface.

The outcome

"A process that was literally as stressful as a few lush coffee dates and some lovely chats."

Black Octopus launched with a brand that is magnetic, modern and unmistakably bold. Kate came away with not just beautiful branding but a focused sense of where her business was going and the confidence to get there.

"You’ve taken me from a place of having an idea of a business in my head to having a clear and beautiful brand and website that I’m super proud of.” - Kate, Black Octopus Jewellery

Black clothing tag with metallic gold lettering that reads "Blacktop" and "Beautiful Rebellion," attached with a gray string and gold ring.
A smiling young woman with blonde hair sitting at a desk, resting her head on her hand.

In her words

“More than just the branding, you’ve been one of the most supportive voices I’ve had”

“I’ve come away with not just beautiful luxury branding, but also a focused idea of next steps needed to drive my business forward into becoming a reality.

- Kate, Black Octopus Jewellery

Could this be you?

If the vision is clear in your head but the brand isn't there yet, this is where we start.

I’d love to help bring it to life.

Book a consultation