Branding design for a fine jewellery brand

the client

Apollonia is a fine jewellery brand creating heirloom-quality jewellery pieces for the modern woman. The name "Apollonia" has its roots in ancient Greek culture, derived from the Greek god of sun and light, Apollo. I honoured this provenance with a mythical-style sun icon which combined with the custom serif font to create a confident, elegant and graceful branding suite.

the project

  • I used a muted palette of off-white, warm grey and burnished gold to create a calm, sophisticated brand with a hint of heritage. The delicate sun icon was a nod to the Greek god of light.

Blurred modern storefront window with gold text reading 'APOLLONIA heirs' and smaller text saying 'modern' and 'heirlooms'
A black and white branding tag for Apollona, featuring a large gold letter A with radiating lines and the word 'APOLLONA' underneath, attached to a white card with the words 'modern timeless classic heirlooms' written in black.
A woman wearing layered gold necklaces and rings, with blonde hair styled in loose curls, is looking down at her phone in a close-up shot.
Design featuring the words "LLONIA APOL" with modern and minimalist elements, gold accents, and sunburst motifs.
Close-up of two layered gold necklaces, one with a blue gemstone pendant and the other with a gold crescent moon with small embedded stones, against a blurred background, with text that reads "modern APOLLONIA heirlooms."
White boxes with a gold label that reads "modern APOLLONIA heirlooms".
Close-up of golden wheat stalks with dewdrops in warm sunlight.
Close-up black and white photo of a woman wearing jewelry and a shirt with the word 'APOLLO' written across in gold letters, with a starburst design near the chest.
Person holding a black box with a gold letter A and the words 'modern honeymoon lingerie' on it.

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