
ALESSIA
A Bold, Creative Semi-Custom Brand Kit
expressive | fluid | dynamic
Meet Alessia…
a brand identity designed for those who think outside the box.
Featuring gestural, painterly florals and a bold brushstroke wordmark, Alessia is for brands that embrace movement, energy and creativity. A brand identity kit that is fluid, organic and full of personality, ensuring your brand stands out in the most effortless, artistic way. Your colour palette will be customised to reflect your unique energy and style.
Why choose the Alessia Semi Custom Brand Kit?
You’ll stop feeling confined by stiff, corporate aesthetics and finally have a brand that matches your passion and personality. A semi-custom brand kit, crafted by a professional designer, is the perfect solution for ambitious entrepreneurs who want a high-end, professional look without the full investment of bespoke branding.
Instant Impact
Leave behind uninspired branding and embrace a bold, distinctive identity that truly stands out.
Designed for connection
Speak directly to your dream clients with a brand that feels expressive, creative and alive.
No waiting, no stress
Get a high-end, thoughtfully designed brand in days, not months.
How does it work?
01/ Choose your brand kit
If Alessia speaks to your vision, simply purchase the kit to get started.
02/ Personalise
After submitting your brand questionnaire, I’ll personalise Alessia with your business name, details and a colour palette tailored to your aesthetic.
03/ Your brand, delivered
Within a week, you’ll receive all your brand files, fully prepared for immediate use.
A dream fit for:
Creative Coaches, Creatives, Wellness Brands or Purpose-Driven Entrepreneurs
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Creative Coaches, Creatives, Wellness Brands or Purpose-Driven Entrepreneurs ∗
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A primary logo, alternate logo and two submarks customised with your brand name alongside a multi-use brand pattern
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A personalised selection of expressive, creative hues
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Expertly chosen fonts that capture the dynamic energy of your brand (Font files are not included due to licensing terms but links will be provided for you to purchase).
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Web-ready and print-ready formats (PNG, JPEG, vector) so you have everything you need - designed to work with easy-to-use programmes such as Canva.
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A simple document to help maintain consistency across all brand touchpoints.
What’s included in the Alessia Brand Kit?
Alessia in action
Curious to see how Alessia can adapt to different brands? Here’s an inspiring example of Alessia brought to life with a fresh name, tagline and a more gentle palette. The bold, expressive aesthetic of Alessia remains true, yet feels entirely unique to the brand it represents. Perfect for wellness brands, creative coaches or artisan product lines looking for something that feels dynamic, artistic and utterly one-of-a-kind.

PRAISE FROM PREVIOUS CLIENTS
“You made sense of my chaos and uncertain vision and helped to make my dream a reality and exceeded all my expectations.”
Jojo, Lobster & Love
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You’ll receive everything you need for a cohesive, professional brand identity. This includes a customised logo suite (primary logo, alternate logo and submark/icon), a tailored colour palette, a curated typography system and a mini brand style guide to ensure consistency across all your visuals. You’ll also get branded graphics featuring carefully selected images to complement your brand, along with all the essential file types (PNG, JPEG and vector formats) for print and digital use along with a mini guide on how to use each file type. For the full list of deliverables, see each individual brand kit.
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Due to licensing terms, font files are not included in your package. I’ll provide you with links to purchase your own licenses. Most fonts used range from a one-time fee of £10 to £35. Please get in touch if you’d like to enquire about the font licensing costs for a specific brand kit.
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The files provided to you in SVG format allow you the option to change colours using Canva or a design programme such as Adobe Illustrator. All fonts are provided as outlined vector files and cannot be edited. This ensures your brand assets maintain their integrity and consistency.
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Yes! You can choose to keep the colours in the existing brand kit or you can send me over your preferred colour palette and I will edit the design. You will also receive colour guidance upon purchase which will help you determine the perfect palette for your brand.
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Your brand name, tagline (if applicable), colour palette and imagery will all be tailored to your business. Fonts and graphics, however, will remain as they are in the original design. I’ll guide all customisations to ensure your brand suite perfectly reflects your values and personality.
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You’ll receive your initial design proof within one week of completing your brand questionnaire.
FAQs
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This package includes one round of revisions to refine your logo design. Revisions can include adjusting text alignment, modifying elements or removing parts of the design. However, adding entirely new elements or customisations isn’t included. Additional revisions can be made at £75 per hour.
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As these are customised digital products, all purchases are final, non-refundable and non-exchangeable.
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Each semi-custom brand suite is sold only three times to ensure your business maintains a distinct and unique identity.
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Your branding files are designed to be imported into Canva (Pro subscription required), making it easy to create consistent social media graphics and marketing materials. If you’d prefer a professional touch, I offer bespoke design services, including a Social Media Starter Pack starting at £250. Feel free to reach out to me via email for a personalised quote.
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I’m happy to help guide you! Email me or use the contact form to get in touch and we can discuss which design best aligns with your business and goals.
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All files are compatible with platforms like Canva, Adobe Illustrator and Photoshop, giving you flexibility to use your branding across various tools. You’ll also receive web-ready versions of all files, ensuring they can be effortlessly uploaded to your website design for a polished, professional online presence.
Finally, a brand identity that you can’t wait for people to see!
The Alessia brand kit is more than just a logo,it’s an invitation to embrace your creativity and confidence. If you’re ready for a brand that reflects your artistic vision and passion, let’s bring it to life.
Terms & Conditions
Due to the digital nature of this product, there are strictly no refunds and all sales are final.
Font licenses or font files are not included within the package due to font licensing laws and must be purchased separately. Links to the fonts will be provided and most fonts chosen are an affordable, one-time fee usually ranging from £10-£30 each.
All designs are copyright Monroe Creative and are for personal use in your business only. They must not be copied, resold or distributed in any form.
Each brand kit includes one round of revisions after you’ve received the initial logo designs for approval. Additional revisions will be charged at £75 per revision round.
Revisions can include changing the alignment of fonts or elements, and/or removing text/design elements. No new elements or customisations can be added to the logo design.