An expressive, hand-crafted semi-custom brand kit for artists and creative businesses
Alessia
Expressive, fluid and full of energy. A brand kit for founders whose work moves, breathes and refuses to be contained.
Gestural, artistic and completely alive
About this brand kit
Alessia features gestural painterly florals and a bold brushstroke wordmark - two elements that feel organic, dynamic and genuinely hand-crafted. It's fluid and expressive without being chaotic, full of personality without trying too hard. Your colour palette will be customised to reflect your unique energy and style.
If you want a brand that has as much creativity and movement as you do, Alessia might just be yours.
Bold, dynamic and beautifully expressive, the Alessia brand kit is designed for the creative business owner who isn’t afraid to make a statement. Featuring painterly, gestural floral illustrations paired with a striking brushstroke-style wordmark, this suite feels artistic, energising and full of personality. It’s playful and unconventional but grounded in sophistication, perfect for brands with a heart-led, expressive approach.
Alessia is ideal for creative coaches, wellness practitioners, artists or any brand looking for a distinctive, vibrant identity that feels authentic and memorable. Stand out for all the right reasons with a brand that’s fluid, organic, and uniquely yours.
Is this you?
ALESSIA is calling YOUR name if...
You want a brand that actually feels creative, not just looks it
Organic, artistic and full of movement is exactly your energy
You're done with polished and predictable and ready for something that breathes
Your brand should be as expressive as the work you put into the world
Bold, dynamic and beautifully expressive, the Alessia brand kit is designed for the creative business owner who isn’t afraid to make a statement. Featuring painterly, gestural floral illustrations paired with a striking brushstroke-style wordmark, this suite feels artistic, energising and full of personality. It’s playful and unconventional but grounded in sophistication, perfect for brands with a heart-led, expressive approach.
Alessia is ideal for creative coaches, wellness practitioners, artists or any brand looking for a distinctive, vibrant identity that feels authentic and memorable. Stand out for all the right reasons with a brand that’s fluid, organic, and uniquely yours.
What’s included in the Alessia Brand Kit?
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A primary logo, alternate logo and two submarks tailored with your brand name. Alessia's signature gestural floral artwork and brushstroke elements to use across all your brand touchpoints.
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A vibrant, customised colour palette tailored to reflect your unique energy and style
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A curated typography system that balances the expressive with the professional across every platform. (Font files are not included due to licensing terms but links will be provided for you to purchase).
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Everything you need for consistent use across digital and print.
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Simple, clear guidance to help you use your new brand with confidence.
Bold, dynamic and beautifully expressive, the Alessia brand kit is designed for the creative business owner who isn’t afraid to make a statement. Featuring painterly, gestural floral illustrations paired with a striking brushstroke-style wordmark, this suite feels artistic, energising and full of personality. It’s playful and unconventional but grounded in sophistication, perfect for brands with a heart-led, expressive approach.
Alessia is ideal for creative coaches, wellness practitioners, artists or any brand looking for a distinctive, vibrant identity that feels authentic and memorable. Stand out for all the right reasons with a brand that’s fluid, organic, and uniquely yours.
A dream fit for:
Creative coaches, artists and illustrators, wellness brands, purpose-driven entrepreneurs and anyone who wants their brand to feel as alive and expressive as the work they do.
Creative coaches, artists and illustrators, wellness brands, purpose-driven entrepreneurs and anyone who wants their brand to feel as alive and expressive as the work they do.
How does it work?
Three simple steps to your new brand
01/ Choose your brand kit
If Alessia speaks to your vision, simply purchase the kit to get started.
02/ Personalise
After submitting your brand questionnaire, I’ll personalise Alessia with your business name, details and a colour palette tailored to your aesthetic.
03/ Your brand, delivered
Within a week, you’ll receive all your brand files, fully prepared for immediate use.
Bold, dynamic and beautifully expressive, the Alessia brand kit is designed for the creative business owner who isn’t afraid to make a statement. Featuring painterly, gestural floral illustrations paired with a striking brushstroke-style wordmark, this suite feels artistic, energising and full of personality. It’s playful and unconventional but grounded in sophistication, perfect for brands with a heart-led, expressive approach.
Alessia is ideal for creative coaches, wellness practitioners, artists or any brand looking for a distinctive, vibrant identity that feels authentic and memorable. Stand out for all the right reasons with a brand that’s fluid, organic, and uniquely yours.
Alessia in action
Curious to see how Alessia can adapt to different brands? Here’s an inspiring example of Alessia brought to life with a fresh name, tagline and a more gentle palette. The bold, expressive aesthetic of Alessia remains true, yet feels entirely unique to the brand it represents. Perfect for wellness brands, creative coaches or artisan product lines looking for something that feels dynamic, artistic and utterly one-of-a-kind.
Bold, dynamic and beautifully expressive, the Alessia brand kit is designed for the creative business owner who isn’t afraid to make a statement. Featuring painterly, gestural floral illustrations paired with a striking brushstroke-style wordmark, this suite feels artistic, energising and full of personality. It’s playful and unconventional but grounded in sophistication, perfect for brands with a heart-led, expressive approach.
Alessia is ideal for creative coaches, wellness practitioners, artists or any brand looking for a distinctive, vibrant identity that feels authentic and memorable. Stand out for all the right reasons with a brand that’s fluid, organic, and uniquely yours.
Your designer
Every kit is built by a designer with 19 years of experience and a background rooted in art, craft and making things by hand. The same creative expertise that goes into a fully custom brand, in a format that works for right now.
Designed by Tamsin, Founder of Monroe Creative
FAQs
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You’ll receive everything you need for a cohesive, professional brand identity. This includes a customised logo suite (primary logo, alternate logo and submark/icon), a tailored colour palette, a curated typography system and a mini brand style guide to ensure consistency across all your visuals. You’ll also get branded graphics featuring carefully selected images to complement your brand, along with all the essential file types (PNG, JPEG and vector formats) for print and digital use along with a mini guide on how to use each file type. For the full list of deliverables, see each individual brand kit.
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Due to licensing terms, font files are not included in your package. I’ll provide you with links to purchase your own licenses. Most fonts used range from a one-time fee of £10 to £35. Please get in touch if you’d like to enquire about the font licensing costs for a specific brand kit.
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The files provided to you in SVG format allow you the option to change colours using Canva or a design programme such as Adobe Illustrator. All fonts are provided as outlined vector files and cannot be edited. This ensures your brand assets maintain their integrity and consistency.
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Yes! You can choose to keep the colours in the existing brand kit or you can send me over your preferred colour palette and I will edit the design. You will also receive colour guidance upon purchase which will help you determine the perfect palette for your brand.
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Your brand name, tagline (if applicable), colour palette and imagery will all be tailored to your business. Fonts and graphics, however, will remain as they are in the original design. I’ll guide all customisations to ensure your brand suite perfectly reflects your values and personality.
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You’ll receive your initial design proof within one week of completing your brand questionnaire.
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This package includes one round of revisions to refine your logo design. Revisions can include adjusting text alignment, modifying elements or removing parts of the design. However, adding entirely new elements or customisations isn’t included. Additional revisions can be made at £75 per hour.
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As these are customised digital products, all purchases are final, non-refundable and non-exchangeable.
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Each semi-custom brand suite is sold only three times to ensure your business maintains a distinct and unique identity.
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Your branding files are designed to be imported into Canva (Pro subscription required), making it easy to create consistent social media graphics and marketing materials. If you’d prefer a professional touch, I offer bespoke design services, including a Social Media Starter Pack starting at £250. Feel free to reach out to me via email for a personalised quote.
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I’m happy to help guide you! Email me or use the contact form to get in touch and we can discuss which design best aligns with your business and goals.
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All files are compatible with platforms like Canva, Adobe Illustrator and Photoshop, giving you flexibility to use your branding across various tools. You’ll also receive web-ready versions of all files, ensuring they can be effortlessly uploaded to your website design for a polished, professional online presence.
Ready to make it yours?
Alessia is waiting for the right brand
Professional branding, customised for your business and delivered in just one week. Sold a maximum of three times - so if Alessia is calling your name, now's the time.
Bold, dynamic and beautifully expressive, the Alessia brand kit is designed for the creative business owner who isn’t afraid to make a statement. Featuring painterly, gestural floral illustrations paired with a striking brushstroke-style wordmark, this suite feels artistic, energising and full of personality. It’s playful and unconventional but grounded in sophistication, perfect for brands with a heart-led, expressive approach.
Alessia is ideal for creative coaches, wellness practitioners, artists or any brand looking for a distinctive, vibrant identity that feels authentic and memorable. Stand out for all the right reasons with a brand that’s fluid, organic, and uniquely yours.
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Due to the digital nature of this product, there are strictly no refunds and all sales are final.
Font licenses or font files are not included within the package due to font licensing laws and must be purchased separately. Links to the fonts will be provided and most fonts chosen are an affordable, one-time fee usually ranging from £10-£30 each.
All designs are copyright Monroe Creative and are for personal use in your business only. They must not be copied, resold or distributed in any form.
Each brand kit includes one round of revisions after you’ve received the initial logo designs for approval. Additional revisions will be charged at £75 per revision round.
Revisions can include changing the alignment of fonts or elements, and/or removing text/design elements. No new elements or customisations can be added to the logo design.